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[TWITTERCHAT] Social Media and the Enterprise: The Search for ROI
- 24 Apr 2012 12:53
- by Jake Wengroff
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I'm moderating a live Twitterchat with HP right now. Please search and follow the hashtag #HPESchat, or view the tweets below. ...
Instagram for $1 Billion: What to Do in the Absence of Owning a Hot Social Startup
- 19 Apr 2012 15:29
- by Jake Wengroff
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The blogpost below was first published on April 19, 2012 on Social Media Today. Clipped from: bit.ly (share this clip) I keep asking myself: Why couldn’t I have discovered Instagram or Pinterest? With last week’s news of Facebook acquiring photosharing app Instagram for an eye-popping $1 billion, many social media experts are now turning t...
[SLIDESHARE] Exploiting Opportunities in B2B Social Media
- 17 Apr 2012 10:37
- by Jake Wengroff
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Below is the PowerPoint presentation I delivered for a BrightTALK webinar, covering metrics, ROI, strategies, and tactics for the B2B social media marketer. Exploiting Opportunities in B2B Social Media View more presentations from Frost & Sullivan ...
Social Analytics: Why the Calculus Teacher Is Now Your Guidance Counselor
- 03 Apr 2012 13:55
- by Jake Wengroff
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The blogpost below was first published on April 2, 2012 on Social Media Today.==================================== In an interesting development I learned last week, social data and analytics providers are becoming agencies – advising and consulting with brands on strategy based on the very data they collect. So much for selling data. ‘We don’t ...
Three Social Media Lessons from Dell: It's Not All About Sales
- 02 Mar 2012 16:39
- by Jake Wengroff
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This blogpost was first published on Social Media Today. ============================= Opened with much fanfare in December 2010, the Social Media Listening Command Center inside the Dell campus in Round Rock, Texas, of which I received a personalized tour last week, provided for an interesting peek inside the social media operations of one of th...
[VIDEO] Social Media and Demand Generation
- 12 Feb 2012 10:36
- by Jake Wengroff
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A video of me discussing social media and demand generation, during a meeting at the offices of Bulldog Solutions. Some survey results regarding social media objectives are also presented. ...
Facebook Growing Up- Boring
- 02 Feb 2012 08:07
- by Vidya Subramanian Nath
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Wall Street and many world wide waited long enough for Facebook (FB) to go public. And now that the company has filed for the IPO, there will be incessant chatter- on its success, its 800+ million strong user network, its profitablity and its (hidden) policies and agenda.Though an analyst, I don't want to examine or comment on its valuation. Many I...
Forget Your Password? Social Login Is There to Help
- 01 Feb 2012 14:38
- by Jake Wengroff
- 0 comments (Add comment)
This blogpost first appeared on Social Media Today. ======================= Janrain and Gigya Ease the Pain of Password Amnesia with Social Login, While Providing Rich Profile Data to Publishers and Brands No doubt you’ve visited some of your favorite websites and forgot your password. And we all know that the ‘Forgot your password?’ is still an...
Lotusphere 2012 Touts Social Business -- But What about Social Media?
- 20 Jan 2012 20:28
- by Jake Wengroff
- 1 comment
This blogpost first appeared on Social Media Today. ============================ Lotusphere, the large business conference produced by IBM, kicked off in Orlando, Florida this week. The term and evangelism behind ‘social business’ was everywhere – and palpable. According to keynote speaker Alistair Rennie, General Manager of IBM’s Collaboration ...
4 Reasons Why Yelp Will Win Out Over Foursquare
- 19 Oct 2011 14:51
- by Jake Wengroff
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This blogpost was first published in Social Media Today, October 18, 2011, http://bit.ly/qHIEmO. Two months ago, a friend of mine up in Austin had a bet: who could make it to Elite status on Yelp faster. He won, besting me with 50 reviews to my paltry 21.Yelp, the site for user reviews, mostly of restaurants, has grown exponentially. There ar...
Nest Egg: What Twitter's $8 Billion Valuation Means to You
- 26 Jul 2011 10:52
- by Jake Wengroff
- 0 comments (Add comment)
The article below was first published in Social Media Today on July 21, 2011. With Twitter about to close a two-stage $800 million round of funding, as reported yesterday in the Wall Street Journal’s All Things D blog, one might ask: what are they going to do with all of that cash? According to several sources, roughly half will be used to ca...
Why Twitter Wants TweetDeck - and TweetDeckers - So Badly
- 03 May 2011 18:32
- by Jake Wengroff
- 0 comments (Add comment)
Rumors swirling this morning about Twitter’s $50 million acquisition of TweetDeck have everyone, er, atwitter.Fundamentally, Twitter has finally realized that its development partners have continued to innovate while the company’s basic interface – Twitter.com – is oddly low-frills with frustrating functionality. TweetDeck and other ‘social media e...
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