A reliable and comprehensive understanding of your market landscape, competition, and competitive forces has a direct impact on your ability to successfully drive your organisation forward and achieve your growth objectives. Having your competitive intelligence team on the frontline to monitor this landscape will ensure that you have the best information to make critical business decisions.

This one-hour session is aimed at Competitive Intelligence (CI) professionals, as well as the CEO’s entire Growth Team. It will provide insights into how to leverage competitive intelligence as a powerful, effective tool, and identify how that information can be used by the Growth Team to respond and seize growth opportunities faster than your competition.