David Frigstad
Chairman
Frost & Sullivan
David Frigstad began his career in marketing
consulting in 1977 analyzing high technology Asian and European direct
investment trends into the United States for the Department of Commerce. In 1980
he began supporting European manufacturers of electronic equipment enter the US
market. By 1981 he co-founded Market Intelligence Research Company in Mountain
View California. The company specialized in high technology marketing
consulting, research and strategy. In 1993 Market Intelligence acquired Frost &
Sullivan. The combined company now called Frost & Sullivan offers a full line of
consulting services from competitive benchmarking to corporate training and
employs 600 professionals worldwide.
He designed the Market Engineering Consulting process from extensive worldwide
consulting and business experience. This process creates the foundation and
methodology from which Frost & Sullivan performs its consulting and research
work. Market Engineering is a measurement based marketing system, which is
designed to drive marketing efficiency and improvement in market position. Mr.
Frigstad lectures and trains throughout the world on the Frost & Sullivan Market
Engineering System.
Over his career he has authored several books including, Venture Capital
Proposal Package, Market Research and Forecasting in the Healthcare Industry,
Market Engineering, Competitive Engineering, Customer Engineering, Cost
Effective Market Research, High Technology Market Research and Market Research
and Forecasting in Industrial Markets. He is currently working on a new book
entitled “Strategy Engineering: A Measurement Based Strategy Development
System”.
He has lectured and trained extensively around the world on competitive
benchmarking, Market Engineering, Customer Engineering and business strategy. He
is a popular speaker at many industry conferences including Competitive
Benchmarking in Telecommunications Industry, The Medical Device Industry Annual
Conference and the Automotive Aftermarket Annual Conference.
Mr. Frigstad holds a Bachelor of Science degree in MIS and management. He
received his master degree in Japanese Business Administration from the Japan
American Institute of Management Science in association with Sophia University,
Tokyo Japan. He also holds a Masters in Business Administration with a double
concentration in International Finance and International Marketing from Indiana
University.