Best Practices for Effective Mobile Sales & Service
November 13, 2003

Presenters Include:

Matt Purdue, Editor-in-Chief, Mobile Enterprise Magazine

Matt Purdue is an award-winning writer, editor and journalist who has been covering the mobile computing, CRM and knowledge management markets for six years. In 1997 he led the launch of Sales & Field Force Automation magazine, guiding the publication's transition to Sales & Marketing Automation magazine and its current form, CRM Magazine. In 1999, Purdue directed the launch of Field Force Automation magazine as editor. He also oversaw the creation of destinationCRM.com and its sister Websites, destinationKM.com, destinationFFA.com and destinationEbusiness.com. His speaking engagements have included Comdex, the Sprint Wireless Business Symposium and RIM Wireless Enterprise Symposium. He is based in New York City.


Brent Iadarola, Industry Analyst, Mobile Communications, Frost & Sullivan

As an Industry Analyst for Mobile Communications, Mr. Iadarola's primary responsibilities are to research and analyze emerging, next generation wireless technologies that enable the wireless Internet revolution. The scope of his work deals with all aspects of the mobile value chain; from delivery infrastructure and communication management to end user content/applications. Mr. Iadarola is also responsible for representing Frost & Sullivan at industry conferences and analyst meetings. He was recently a speaker on the topic of Location-based Services at the 2003 CTIA conference in New Orleans, LA.

Eric Johnson, Professor, Dartmouth College

M. Eric Johnson is Director of Tuck’s Glassmeyer/McNamee Center for Digital Strategies and Professor of Operations Management at the Tuck School of Business, Dartmouth College. His teaching and research focuses on supply chain management and information technology and he has published recent articles on this subject in Sloan Management Review, CIO Magazine, and Supply Chain Management Review. His research on postponement strategies won the 2001 Accenture Award for Outstanding Logistics paper. His recently published book entitled. Supply Chain Management: Innovations for Education, examines how supply chain issues have impacted management education. He is particularly interested in the supply chain challenges faced by industries with short product life cycles such as toys, apparel and computers. Before joining Tuck, he taught for eight years at the Owen Graduate School of Management, Vanderbilt University. He was previously employed by Hewlett-Packard Co. as a manufacturing engineering specialist and Systems Modeling Corp. as a consulting engineer. He has consulted for diverse companies such as Lucent, Mattel, Hewlett-Packard, Accenture, Pepsi, DHL, The Parthenon Group, Campbell-Hausfeld, Fleetguard, and Kulic&Soffa. His research articles have appeared in such academic journals as Management Science, Operations Research, Naval Research Logistics, Manufacturing and Service Operations Management, and Transportation Science. He has served on numerous editorial boards including Management Science, Interfacses, Operations Research, Production and Operations Management, International Journal of Logistics Management, and Manufacturing and Service Operations Management. He holds a B.S. in Industrial Engineering, B.S. in Economics, an M.S. in Industrial Engineering and Operations Research from Penn State University, and a Ph.D. in Industrial Engineering from Stanford University.

Matt DiMaria, SVP, Marketing and Business Development, Everypath

Matt DiMaria brings 17 years of software sales and marketing experience in the high technology arena. Matt joined Everypath from Calico Commerce where he was Vice President of Marketing. Prior to Calico he served as Vice President of Americas Marketing for Symantec Corporation. Earlier in his career Matt was a co-founder of a high-technology consultancy and held various marketing and sales positions with Ingres Corporation and Applied Data Research. Matt holds a Bachelor's of Science degree in Information Systems Management from the University of Maryland, attended the Stanford University Executive Institute.