A brand is a complex mixture of attributes. It can be identified by its name, sign, symbol, trademark, design, logo, packaging, or a combination of these features. But ultimately the power of a brand lies in the minds of consumers and their experience with the brand over time. A strong brand creates a bond with customers by consistently delivering value.

A branded product is one with a unique identity intended to set it apart from similar products. By having a unique selling proposition, a branded product creates credibility and reassures end-users of the company's commitment to its customers.

A recognizable and clearly-defined brand also indicates that the manufacturer is responsive to the markets and the customers it wishes to serve. In a competitive industry, brand recognition is a strong measure of customer loyalty.

By determining a brand's image and positioning it properly, companies can leverage their brand to maximize profitability. Thus, developing brand recognition is imperative for the success of any company.