In 2024, commercial vehicles — whether light, medium, or heavy — face more growth barriers than ever before. Geopolitical conflicts are straining supply chains and creating uncertainty. The rise of sustainability as a megatrend is leading to stringent emission norms and regulatory challenges. Customer preferences are shifting towards digital technologies and safety, prompting original equipment manufacturers (OEMs) to invest heavily in platformization and mitigating risks. And to top it all, the global economy is precariously balanced, with slower growth expected this year despite the industry’s long-term lucrative potential.The question arises: Are you doing everything necessary to overcome these challenges and achieve competitive success?
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