Today’s customers increasingly prefer their cosmetics and personal care products to be free from synthetic preservatives due to the potential health and environmental risks. As a result, the industry is shifting towards natural preservatives, such as those based on organic acids and their salts. However, growth in this transformative environment depends on overcoming challenges that these organic preservatives bring, like higher costs, low water solubility, and comparatively lower efficacy than their traditional counterparts.
The question arises: Do you have what it takes to navigate these challenges and achieve success while leveraging alternative preservatives in your cosmetics offerings?
Gain a head start on your growth journey by exploring top growth opportunities, innovative business models, disruptive technologies, and key shifts shaping the world of preservatives for personal care and cosmetics. Click here to access Frost & Sullivan’s comprehensive intelligence on this transformative industry now!
