As the automotive industry pivots towards electric and hybrid vehicles, it is the steady supply of essential materials such as automotive adhesives and sealants, and vehicle coatings, that helps meet unique demands. For electric vehicle (EV) batteries, these materials are fulfilling thermal, electrical, and fire protection requirements, bolstering safety and performance. Innovative acoustic insulation materials, on the other hand, are enhancing insulation for quieter EV powertrains, while eTransmission fluids and other automotive lubricants are assuring high levels of efficiency. Moreover, the demand for sustainable, low volatile organic compound (VOC) coatings, bio-based materials, and recyclable formulations is gaining traction as automakers seek eco-friendly solutions.
But which innovative business strategies can automakers adopt to capitalize on these opportunities?
Frost & Sullivan’s growth experts have identified ten key strategies for automotive manufacturers and suppliers to navigate this dynamic landscape, fostering innovation, leveraging sustainable growth strategies, and staying competitive in a rapidly evolving market. Read on to learn more.
Automotive Coatings
- Navigating Transformative Megatrends: Automotive design is advancing with features like sensors and cameras for enhanced driver assistance. Automotive coating suppliers are innovating to effectively ‘coat’ these high-tech additions without interfering with vehicle functioning.
- Overcoming Geopolitical Constraints with Seamless Coatings Supply: Refinish automotive coating providers are assisting body shops by offering faster, waste-reducing products to optimize resources and maintain efficiency amid global disruptions.
- Color Selection Through Disruptive Technologies: Digital visualization tools are revolutionizing vehicle manufacturing, helping OEMs and consumers personalize car finishes, showcasing color options with enhanced precision.
Automotive Adhesives and Sealants
- Harnessing Safety and Sustainability Trends: Thermal, electrical, and flame-retardant adhesive tapes are in demand, addressing the safety needs of technologically advanced vehicles with complex circuitry.
- Disruptive Innovations for Assembly Efficiency: Automated tape application technology supports the automotive and electronics industries by improving assembly efficiency and quality.
- Achieving Industrial Convergence: Automotive adhesives and sealants manufacturers are collaborating with providers of materials like structural foams and reinforcers, building components with enhanced functionality to elevate automotive applications.
- Gaining an Edge Amid Increasing Competitive Intensity: Building expertise in automotive-specific needs is proving crucial for sealant manufacturers aiming to enter adjacent product lines and increase their market share.
Click here to explore our expert analysis, Global Automotive Adhesives and Sealants Growth Opportunities
Automotive Lubricants
- Leveraging Lubricants For Electrification: With EVs on the rise, eFluids are filling the void left by declining demand for engine oils, presenting opportunities for lubricant providers — from hydraulics to brake fluids.
- Innovative Business Models in Lubrication Services: Lubrication-as-a-Service (LaaS) is changing the industry, allowing real-time monitoring and optimization of automotive lubricants, which reduces waste and enhances vehicle performance.
Click here to explore our in-depth expert analysis, Global Automotive Lubricants Growth Opportunities
Other Advanced Materials
- Key Innovations in Automotive Plastics and Composites: The integration of sensors, LiDAR, Radar, and advanced driver assistance systems (ADAS) in vehicles is driving demand for specialized automotive materials. From durable plastics to acoustic insulation for EV noise suppression, these disruptions offer automotive manufacturers the chance to innovate, decarbonize, and improve overall safety in electric and autonomous vehicles.
Has your team identified sustainable growth strategies associated with these strategic imperatives?
If not, Frost & Sullivan’s team of growth experts is on hand to assist you in identifying innovative business strategies and overcoming the challenges posed by the strategic imperatives highlighted above, while identifying fresh growth prospects for your organization. Click here to engage with our Growth Experts now!
