In a world grappling with unprecedented challenges — like food scarcity, rising conflicts, and global warming — the agriculture sector faces a pressing need to evolve. Modern ecosystem players are embracing sustainable agriculture practices with a sense of urgency, implementing innovative solutions to ensure resilience and growth. With the United Nations’ 2030 Agenda for Sustainable Development in focus, the mission extends beyond adaptation to driving transformative growth across the agricultural domain.
Frost & Sullivan’s recent webinar, “Growth Opportunities for Modern Agriculture in a Disruptive World: Revealing Strategies to Transform Agritech, Adopt Sustainability, and Build Supply Chain Resilience”, offered invaluable perspectives on building a sustainable and resilient future with sustainable agritech and robust supply chains. Through expert analysis, it presented sustainable agriculture practices that address environmental pressures, enhance food security, and mitigate future challenges.
The session brought together leading Growth Experts from the domain:
Smriti Sharma
Growth Expert and Program Manager,
Frost & Sullivan
Christopher Shanahan
Growth Expert and Senior Consulting Director
Nutrition and Wellness
Amit Dutta
Associate Director
Agriculture, Food, and Nutrition – MEASA
Gain valuable perspectives from these experts by clicking here to access the discussion’s recording.
Additionally, click here to explore our comprehensive Growth Analysis on agritech and sustainable agriculture practices, focusing on how to drive sustainable business growth strategies in the evolving agricultural landscape.
During this event, our panelists identified key strategic imperatives for achieving long-term growth in modern agriculture:
Identifying the Problem: Global Water Crisis and Soil Degradation
- Water Demand vs. Supply: Water demand is projected to exceed supply by 2030, making sustainable water management essential, especially for agriculture-reliant regions.
- Food Security at Stake: Water scarcity and land degradation are threatening food access, highlighting the importance of efficient water usage and advanced irrigation technologies.
Embracing the Solution: Leveraging Sustainable Agricultural Policies
- Regulatory Challenges and Food Imports: European regulations on food imports and genetically modified organisms (GMOs) are driving up costs, emphasizing the need for policies supporting sustainable local production.
- International Collaboration: Partnerships among nations are proving essential to share resources and adopt agricultural technology innovations that address food security and environmental challenges.
Pathway to Sustainability: Advancing Agricultural Technology and Innovation
- Alternative Crops and Food Sources: Exploring climate-resilient crops and alternative food sources can address environmental stresses and diversify food supply.
- Investment in Sustainable Practices: Regenerative farming, agroforestry, and organic agriculture are becoming key to improving soil health and ecosystem resilience, supporting sustainable innovation strategies across the industry.
A Step Towards the Future: The Role of Digital Solutions and IoT in Agritech
- Real-Time Monitoring and Data Collection: Internet of Things (IoT) devices are enabling continuous monitoring of field conditions, providing data on soil moisture, nutrient levels, and crop health to make timely, informed decisions.
Precision Resource Management: Integrating AI-driven platforms with IoT data allows precise application of water, fertilizers, and pesticides, which minimizes waste and enhances crop productivity.
– Climate-Resilient Agriculture Strategies
– Emerging Trends in Controlled Environment Agriculture
– Mitigating Against Climate Change and Geopolitical Disruptions
To access the free on-demand recording of the webinar, click here.
Additionally, explore our comprehensive Growth Analysis on agritech and sustainable agriculture practices here, focusing on how to drive sustainable business growth strategies in the evolving agricultural landscape.
“To secure the future of agriculture, value chain participants must navigate the uncertainties of today’s geopolitics with innovation, resilience, and a commitment to sustainable growth. Collaboration and partnership between stakeholders will remain a key to unlocking growth.”
Christopher Shanahan
Growth Expert and Senior Consulting Director, Nutrition and Wellness