Research Methodology
The Intersection between 360° Research and Best Practices Recognition.
Frost & Sullivan’s 360° Research Methodology™ represents the analytical rigor of our research process. It offers a 360° view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan’s research methodologies.
Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission.
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices
STEP
OBJECTIVE
KEY ACTIVITIES
OUTPUT
Monitor, Target, and Screen
Identify Recognition recipient candidates from around the globe.
- Conduct in-depth industry research
- Identify emerging sectors
- Scan multiple geographies
Pipeline of candidates who potentially meet all best-practices criteria
Perform 360-degree research
Perform comprehensive, 360-degree research on all candidates in the pipeline
- Interview thought leaders and industry practitioners
- Assess candidates’ fit with best-practice criteria
- Rank all candidates
Matrix positioning of all candidates’ performance relative to one another
Invite thought leadership in best practices
Perform an in-depth examination of all candidates
- Confirm best-practices criteria
- Examination eligibility of all candidates
- Identify any information gaps
Detailed profiles of all ranked candidates
Initiate Research Director Review
Conduct an unbiased evaluation of all candidate profiles
- Brainstorm ranking options
- Invite multiple perspectives on candidates’ performance
- Update candidate profiles
Final prioritization of all eligible candidates and companion best-practice positioning paper
Assemble Panel of Industry Experts
Present findings to an expert panel of industry thought leaders
- Share findings
- Strengthen cases for candidate eligibility
- Prioritize candidates
Refined list of prioritized Recognition candidates
Conduct Global Industry Review
Build consensus on Recognition candidates’ eligibility
- Hold a global team meeting to review all candidates
- Pressure-test fit with criteria
- Confirm inclusion of all eligible candidates
A final list of eligible Recognition candidates, representing success stories worldwide
Perform Quality Check
Develop Official Recognition consideration materials
- Perform final performance benchmarking activities
- Write nominations
- Perform quality review
High-quality, accurate, and creative presentation of nominee’s successes
Reconnect with Panel of Industry Experts
Finalize the selection of the best-practice Recognition recipient
- Review analysis with panel
- Build consensus
- Select recipient
Decision on which company performs best against all best-practice criteria
Communicate Recognition
Inform Recognition recipient of Recognition
- Present Recognition to the CEO
- Inspire the organization for continued success
- Celebrate the recipient’s performance
An announcement of Recognition and plan for how a recipient can use the Recognition to enhance the brand
Take Strategic Action
Upon licensing, the company is able to share Recognition news with stakeholders and customers
- Coordinate media outreach
- Design a marketing plan
- Assess Recognition’s role in future strategic planning
Widespread awareness of recipient’s Recognition status among investors, media personnel, and employees
