No one is listening—at least, that is how it feels when a client is bounced between various representatives. The culprit is usually an outdated customer relationship management (CRM) system that fails both sales teams and clients. These legacy CRM systems lack actionable insights and consistency and require manual data entry. In the digital age, clients and sales teams need and expect more, which is where Chorus.ai enters with its keen technology.
Headquartered in San Francisco, California, Chorus.ai has the goal to expand the “R” in CRM (relationships). Winning deals and renewals are built on a foundation of strong relationships with clients, which is why legacy technology simply does not work for the twenty-first century. To address the bottlenecks and performance issues with outdated CRM systems, Chorus.ai leverages artificial intelligence (AI) and machine learning (ML) to deliver a platform that identifies the client’s needs and delivers strategic approaches to improve outcomes. Chorus.ai analyzes video and phone calls and records and transcribes the context in real time while simultaneously marking key action items and generating useful insights, such as risk factors and upsell opportunities.
Chorus.ai’s flagship technology brings the Voice-of-the-Customer (VoC) to every system and decision, transforming traditional practices into next-level customer-centric operations, with the VoC as the dataset. What does this look like? A prime example is Chorus.ai’s Zoom app, which enhances virtual meeting productivity by integrating the company’s collaborative experience into Zoom. For example, the innovative AI understands which deals require leadership attention, proactively pushing lucrative deal opportunities to the chief executive officer’s (CEO) attention—the CEO’s presence in the call results in a 38% higher deal close rate on average. Chorus.ai remains at the forefront of innovation to meet customers’ changing needs, particularly through its creative and innovative feature set, Momentum by Chorus. Momentum by Chorus is a key aspect of Chorus.ai’s attractiveness because its features offer real-time visibility into the full relationship history with accounts. Sales teams and representatives can use these tools to view their entire pipeline and identify specific revenue streams, including deals and accounts, to foster successful relationships. These critical insights and feedback are all available in a one-stop-shop CRM system, in addition to Chorus.ai’s core platform.
“Time kills all deals” is more than a clever mantra; it perfectly describes the critical failures of traditional CRM systems. Representatives who fly blind when speaking with clients often struggle to keep pace with previous conversations, leading the client to wonder if anyone is listening. Chorus.ai is a leader in the conversation intelligence market, and its novel AI/ ML solution reinvents how teams use their CRM systems. The company’s platform, combined with the robust Momentum Insights, enables quick onboarding for representatives through pioneering features. The responsiveness to rapidly changing market needs has been a crucial part of Chorus.ai’s growth. A stable and powerful platform, reliability, knowledge leadership, and committed leadership, make Chorus.ai a formidable vendor in this space, earning it the Frost & Sullivan 2021 Customer Value Leadership Award.
