The Frost & Sullivan Digital Transformation Blog

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IoT Solutions World Congress, 2024, Five Key Takeaways

In August 2024, Frost & Sullivan published a report outlining the five key takeaways of the IoT Solutions World Congress 2024 in Barcelona and providing forecasts for each trend. This blog post summarizes Cecilia Perez’s findings from attending the event and meeting with industry leaders.

Revealed: Top 10 Innovators in Account-Based Marketing (ABM) Platforms and Services

In a world where businesses are rigorously assessing the return on investment (ROI) potential of customer engagement strategies to validate technology investments, ABM platforms present a paradigm shift from conventional marketing initiatives. After generating revenues of $1.55 billion in 2023, the global ABM platforms industry is set to expand...

Scala AI City: A huge bet in the future of Artificial Intelligence in Brazil

Scala Data Centers announces the groundbreaking Scala AI City, a massive data center campus in Rio Grande do Sul. Leveraging Brazil’s renewable energy, this project aims to position the country as a leader in AI technology and drive innovation across Latin America.

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Opportunity Costs of Complexities: How Telcos can Streamline Processes and Technologies

The telecom business used to be a lot simpler. The networks and operations were large with some complexity, but operators only had voice-dominated landlines to manage. And because of the limited competition, the sales and marketing was simple with just a limited sales channels selling to a narrow range of customers, who did not have much bargaining power. All of this has changed now. Market is more and more segmented and demand is complex, requiring from the operators additional convergence and added value services.

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5G Dedicated Access: A New Era of Agile and Scalable Enterprise Connectivity Solutions

5G is witnessing rapid growth in terms of network deployments across the world. Operators are deploying 5G towers to increase their coverage and introducing new bundles and value propositions to support and drive the consumer adoption. As of now, the penetration rate of 5G services among consumer segment of the market is relatively higher than it is for the enterprise segment.

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