In-car commerce or the “car-as-a-marketplace” concept promises to profoundly transform the universe of transactions, enabling us to reserve, order, and buy everything within an on-route journey.

Join Frost & Sullivan experts Krishna Jayaraman, Program Manager, and Niranjan Manohar, Research Director, for the webinar: Car-as-a-Marketplace: A Transaction Center on Wheels. The webinar will focus on the market dynamics (partnerships, retailers, platform requisites) and customer perceptions (interest and willingness to pay for on-demand services) in connected vehicles along with the myriad growth opportunities created by making the car a high-octane transactional hub.

Key Takeaways:

• How do you engage a customer on the in-vehicle infotainment platform? What is the best category of services? What are the steps to launch a robust retail portfolio in cars?
• What are the implications for the industry, including the need for new data-driven platforms and partners?
• How can you take advantage of growth opportunities, such as business models for one-time purchase, recurrent transactional models and pay-as-you-go options?
• What are the investment opportunities, including revenue potential from the marketplace and on-demand ROI from connected cars?