The challenges of scalability and time to market compel every content company to have a robust and agile strategy in place before launching an over-the-top (OTT) service for a critical mass of viewers.

The service provider has to invest not only in content but also in technology and infrastructure, which enhances the quality of experience (QoE) for the end user.

Key Takeaways:

• Understand viewership trends for digital versus traditional television
• Identify challenges for OTT video services
• Gain insight on the future of the media industry