by Michael Levin, President, Custom Solutions, Incorporated | Sep 5, 2022 | STAR Blog
In my last communication, I talked about my philosophy of “sitting on the same side of the table as your customer.” I explained a bit of what that philosophy entailed. I mentioned that it ties back to a collaborative selling process I developed. I’d like to talk a...
by Michael Levin, President, Custom Solutions, Incorporated | Nov 9, 2021 | STAR Blog
What is the part of a sales call we hate the most? Handling objections. And why do we hate it? There are many reasons. The most obvious is they get in the way of us closing a sale. It is also a time of stress potentially for both us and our customer as neither side...
by Michael Levin, President, Custom Solutions, Incorporated | Aug 12, 2021 | Uncategorized
I believe that turning presentations into conversations is one of the keys to closing more business. Teaching sales for the past 20 years, as well as implementing my processes in my own companies, there are certain trends that I believe are critical to sales success...
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