by Patricia Jacoby, Content Specialist, Marketing Frost & Sullivan | Nov 1, 2022 | STAR Blog
According to Frost & Sullivan’s ongoing Marketing Benchmark Survey of hundreds of marketing executives, account-based marketing (ABM) is today’s fastest-growing marketing strategy. Businesses have found that ABM’s targeted approach yields better results and higher...
by Patricia Jacoby, Content Specialist, Marketing Frost & Sullivan | Sep 5, 2022 | STAR Blog
Earlier this summer, a dynamic group of sales executives from near and far convened at the 4th Annual Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange in New York City to discuss the changing nature of selling today. Thought leaders like...
by Patricia Jacoby, Content Specialist, Marketing Frost & Sullivan | May 4, 2022 | STAR Blog
Anticipation is building for the 4th Annual Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange. Themed Building Peak-Performing Sales Organizations, this highly interactive one-day experience will take place at the Westin New York at Times...
by Patricia Jacoby, Content Specialist, Marketing Frost & Sullivan | May 4, 2021 | STAR Blog
By Patricia Jacoby Senior Editor, Marketing Frost & Sullivan Insights and Strategies from Webinar Week: Sales Frost & Sullivan recently hosted a webinar week designed to equip today’s challenged and largely virtual sellers with the latest strategies...
by Patricia Jacoby, Content Specialist, Marketing Frost & Sullivan | Feb 15, 2021 | Uncategorized
To learn more and watch the Un-Webinar, click here Frost & Sullivan’s Brand and Demand Solutions recently hosted its first UnWebinar, DEMAND GENERATION IN 2021: A Year of Discoveries and Opportunities. The fun and fast-moving event included speed rounds and...
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