by Nicole Coons, Marketing Consultant, Frost & Sullivan | Jan 23, 2020 | STAR Blog
By Nicole Coons Marketing Consultant Frost & Sullivan According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some....
by Amy Franko, Sales Strategist, Author, The Modern Seller | Jan 23, 2020 | STAR Blog
By Amy Franko Sales Strategist, Impact Instruction Group Author, The Modern Seller As business developers build their sales and prospecting process, there’s one strategy they frequently forget: leveraging their peer referral network to help create new opportunities,...
by Cynthia Barnes, Founder and CEO, National Association of Women Sales Professionals (NAWSP) | Jan 23, 2020 | STAR Blog
By Cynthia Barnes Founder and CEO National Association of Women Sales Professionals (NAWSP) Women in general face challenges in the workplace, but women in sales are in a unique position. First, they are underrepresented. According to a report in Forbes,...
by admin | Nov 26, 2019 | STAR Blog
By Adam Kahn Senior Director, Marketing Operations & Demand Frost & Sullivan Your goal is simple – Increase revenue growth by X%. In the face of a fiercely competitive business environment and an economy that many experts feel is ready to cycle...
by Eric Danetz | Nov 26, 2019 | STAR Blog
By Eric Danetz Chief Business Officer AccuWeather Among professional circles, terms like “company culture” and “engagement” often get thrown around without much regard to what they actually mean for the organizations they represent. What’s more troubling...
by Rakhi Voria, Director, Global Digital Sales, IBM | Nov 26, 2019 | STAR Blog
Presented by Rakhi Voria Former Chief of Staff, Inside Sales Microsoft
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