The world of nutrition is transcending its traditional boundaries. Today, we’re talking about sustainable farming, innovative agriculture, and an interconnected ecosystem spanning animal feed, human nutrition, and the supply chains that they leverage. Meanwhile, the wellness landscape now encompasses everything from mental health and women’s well-being to stress reduction.
These convergences present a unique avenue for building a collaborative ecosystem of growth. Ambitious companies are seizing this moment, seeking collaborations and capturing niche opportunities:
Companies to Action: At the Forefront of Innovation
Companies like Merck Sharp & Dohme and Kerry Group are seizing growth opportunities in women’s health and mental wellness. Merck’s offshoot, Organon & Co., launched products like FOSAMAX® for osteoporosis and PREGNYL® for pregnancy support, while Kerry Group has made strides in stress relief with Sensoril® Ashwagandha through its acquisition of Natreon Inc.
What about you? Are you maximizing your potential in this rapidly growing industry?
Access our latest Transformational Growth Perspectives for strategic imperatives, growth opportunities, and best practices to thrive in this fast-evolving domain.
What’s Causing this Shift?
Consumer Trust & Demand: There’s an unprecedented rise in awareness of women-centric and cognitive health supplements. Across all demographics, consumers are turning to products that enhance mental wellness, balance hormones, and improve sleep.
Pandemic Influence: The global health crisis has accelerated demand for reliable and cost-effective nutraceuticals, sparking innovation in personalized women’s solutions, nootropics, and adaptogens for brain health.
Industry Transformation: As the landscape evolves, forward-thinking companies are seizing opportunities in personalized solutions, trustworthy ingredients, and menopause support.
How to Unlock Success in this Industry?
Discover how your company can gain a competitive edge by tapping into our insights and research. Frost & Sullivan’s growth experts have identified such lucrative growth opportunities in this dynamic space:
Personalized Women’s Health Solutions
CONTEXT
Women’s nutraceuticals have gone mainstream, addressing everything from hormone balance to sports nutrition. However, a data gap still exists, limiting the efficacy of large-scale products.
OPPORTUNITY
Forward-thinking manufacturers are investing in government-backed initiatives and private funding to bridge this data gap. Companies that bring clinically validated, personalized solutions to the market stand to secure a competitive edge.
Building Trust in Brain Health Supplements
CONTEXT
Natural nootropics, such as ashwagandha, bacopa, CBD, and curcumin, are gaining popularity for their benefits in memory enhancement, stress relief, and concentration. However, consumer skepticism remains.
OPPPORTUNITY
To build trust and drive sales, companies are focusing on ingredient stability and efficacy, with healthcare professionals playing a key role in educating consumers. The future lies in collaboration, with nootropics offering significant growth in both standalone products and combinations.
Menopause Supplements: Untapped Potential
CONTEXT
Frost & Sullivan’s research reveals that over 38% of post-menopausal women struggle with symptoms, yet awareness and accessibility remain limited.
OPPORTUNITY
Standardizing the production of menopause supplements and validating them through clinical trials can tap into this underserved market. Breaking the stigma surrounding menopause through AI-driven consultations and telemedicine will help reach women who lack access to traditional healthcare.
Lead the Charge in Women’s and Cognitive Health Today!
With heightened awareness and rapid innovation, the future of women’s health and brain wellness is full of potential. Companies willing to innovate, build trust, and collaborate will shape the future of the industry.
Click here to access Frost & Sullivan’s latest Transformational Growth Perspectives today, including strategic imperatives, lucrative growth opportunities, and expert insights that will set you apart in this evolving domain.
