The research provides an analysis of the growth opportunities shaping the construction chemicals market in South Africa, Nigeria, and Kenya. The research addresses the impact that the three specific Mega Trends have on the construction chemicals market and the paints & coatings market, in terms of volumes and growth rates. The market growth rates are forecast over a 5-year period (2012–2017) for each country and sub-segment. A detailed analysis of key market participants is also provided. The three core Mega Trends include Urbanisation, Infrastructure & Development, and Innovating to Zero. The results of the analysis validate key predictions and are intended to allow for the development of possible growth strategies for market participants.
