In today’s post-pandemic world – rife with geopolitical chaos and uncertainty – the mental health crisis is more pronounced than ever. This is reflected in the soaring demand for brain health solutions across all demographics. In response, the nutraceutical industry is developing innovative, accessible, and sustainable supplements to meet evolving consumer needs. However, despite this surge in cognitive health innovations, there remains a need for effective collaboration, enhanced attention to customer needs, and a united effort to improve mental health and overall quality of life.
Frost & Sullivan’s recent Nutrition and Wellness webinar delved into the fascinating topic – Harnessing Advancements in Cognitive Health Nutraceuticals to Combat the Mental Health Crisis.
The discussion explored the emerging growth opportunities in the cognitive health supplement space, highlighting the key segments and ingredient categories poised for significant growth. It featured perspectives from leading industry experts:
Christopher Shanahan
Growth Expert and Senior Consulting Director, Nutrition and Wellness at Frost & Sullivan
Nimisha Dhomne
Growth Expert and Senior Research Analyst, Nutrition and Wellness at Frost & Sullivan
Veronique Scordia
Growth Expert and Consultant, Nutrition and Wellness Advisory at Frost & Sullivan
Gain valuable perspectives from these industry experts by clicking here to access the recorded session of the Webinar.
You can also click here to access our latest analysis revealing lucrative growth opportunities emerging in the brain health nutraceuticals industry.
During this discussion, our panelists identified key strategic imperatives for achieving long-term growth:
The Transformation Impacting Brain Health Supplements: New cognitive nutraceuticals are entering the market to address a variety of customer needs, including alleviating mood, combating stress and anxiety, enhancing cognitive performance, and supporting sleep. Additionally, consumer preferences for natural and plant-based ingredients are encouraging companies to leverage sustainable ingredients in their offerings. New delivery formats like gummies and targeted products for specific groups are also gaining traction. Even research into the gut-brain axis, particularly probiotics and psychobiotics, is showing promising results for mental health and well-being. How is your team leveraging transformative forces in cognitive health to build a robust growth strategy?
Overcoming Challenges and Growth Barriers: The industry faces several challenges, including a lack of high-profile clinical trials and scientific validation for many brain health ingredients. A constantly shifting regulatory landscape is prompting ecosystem players to invest in compliance efforts. Although inflation has caused a temporary dip in demand, this issue is gradually being addressed. Additionally, climate change and adulteration concerns are affecting the supply chain and consumer confidence, especially for herbs and botanicals like ashwagandha and curcumin. What strategies is your organization implementing to overcome challenges and enhance your growth pipeline in the cognitive health sector?
Regional Perspectives on Brain Nutraceuticals: Consumer perceptions and biases vary by region, influencing strategic decisions for industry participants. In Asia-Pacific (APAC), mental health stigma remains a barrier, though younger demographics are relatively open to brain health supplements. Europe benefits from strong mental health policies and greater acceptance of nutraceuticals. In the US, the stigma around mental health is less pronounced than in APAC but more significant than in Europe, with high consumer spending on pharmaceuticals, cannabis, and digital mental health solutions. How is your company identifying and targeting key regions to optimize your brain health offerings and strengthen your regional strategy?
Personalization as the Future of Cognitive Health: Personalized cognitive health solutions tailored to individual needs and lifestyles are emerging as key growth drivers. Companies are leveraging digital technologies, diagnostics, and extensive data to identify the most effective ingredients and formulations for unique cognitive profiles. Targeted brain health solutions for specific groups, such as gamers and athletes, represent another promising growth avenue. What steps are you taking to future-proof your business and ensure success in this dynamic cognitive health ecosystem?
To know more about emerging growth opportunities in the wellness industry, click here.
“As mental health challenges escalate rapidly, exploring the potential of cognitive health nutraceuticals is not just an opportunity but a necessity. By leveraging cutting-edge technologies, science stakeholders can develop solutions that can address the growing mental health crisis.”
Christopher Shanahan, Growth Expert and Senior Consulting Director, Nutrition and Wellness, Frost & Sullivan
