Today, the proliferation of high-speed connectivity, advancements in 3D engines, and sophisticated hardware are rapidly bringing digital experiences, immersive worlds, and the metaverse to life. New business models in remote work and e-commerce are further accelerating this momentum. As immersive technologies like virtual reality (VR), augmented reality (AR), assisted reality (AsR), and mixed reality (MR) gain traction, industries are discovering a growing range of real-world applications and use cases—from virtual training and simulation to immersive customer engagement and product design.
However, as the metaverse evolves, organizations face mounting challenges in scaling enabling technologies effectively and staying ahead of the curve. To succeed, companies must rethink their growth strategies, invest in future-ready infrastructure, and build cross-functional teams capable of navigating this next wave of digital innovation — Which growth processes will help your teams secure competitive advantages in immersive services and the metaverse?
Why Watch the Webinar?
Here, our growth experts reveal latest customer perspectives on:
- Immersive Digital Services: Preferred business models, channels, and applications in immersive technologies.
- Vendor Evaluation: Benchmarking frameworks to identify potential partners and providers in this ecosystem.
- Application Development: Emerging metaverse software and platforms that will help you streamline internal/external workflows.
- Implementation Challenges: Innovative ways to address investment, security, and compliance concerns in immersive tech
Frost & Sullivan’s recent Digital Content Services webinar delved into the fascinating realm of Making Immersive Technologies Work for Your Business: A Deep Dive into Implementing AR, MR, VR, and the Metaverse.
Featured Experts:
Here, the following growth experts collaborated to share their views on dynamic customer wants, investment priorities, growth challenges, and enabling technologies in this space:
- Mohamed Alaa Saayed — Growth Expert and Senior Program Director, Digital Content Services at Frost & Sullivan
- Lara Forlino — Growth Expert and Industry Analyst, Digital Content Services at Frost & Sullivan
Actionable Insights From This Webinar
- Deconstructing the Impressiveness Spectrum: Immersive technologies vary in depth and interactivity, ranging from basic to full digital engagement. AsR offers simple overlays without obstructing vision, while AR adds context-aware digital elements to the real world. MR blends physical and digital environments interactively, and VR delivers a fully experiential, simulated user journey that replaces the real world entirely. For enterprises, understanding these distinctions is key to choosing the right technology that will deliver measurable impact in different business applications—whether it’s enhancing field operations, improving remote collaboration, or delivering immersive brand experiences.
- Thwarting Growth Challenges: Implementing immersive technologies continues to pose multiple barriers due to high deployment costs and rising concerns over data privacy and user security. For technology providers, this underscores the importance of developing more affordable and secure offerings. Gaining enterprise trust by adhering to regional data laws, maximizing employee/user training initiatives, and addressing software/hardware compatibility issues will be crucial to driving wider adoption.
Growth Barriers in Immersive Technologies
- Identifying Strategic Tech Partners: Given the complex technical landscape of the metaverse—marked by uncertainties in transactional security, identity verification, algorithmic biases, and regulatory compliance—organizations are actively seeking high-value immersive solutions that are both effective and easy to deploy. Vendors offering end-to-end services, proactive support, seamless onboarding, and interoperable technologies are well-positioned to gain a competitive edge.
- Capitalizing on Future Usage Trends: VR, the earliest form of immersive tech, still leads in usage compared to AR, AsR, and MR. However, adoption patterns are shifting—AR, AsR, and MR are set for significant growth. Providers investing in next-gen solutions for workplace communication and collaboration, enhanced product design/development, and immersive advertising will find themselves well positioned to capture new revenue creation opportunities.
Upcoming Usage Trends in Immersive Technologies
- Safeguarding Investment Strategies: Over the next two years, approximately 61% of organizations are expected to boost their spending on immersive technologies that are aimed at improving both internal operations and external engagement. This signals a strong opportunity for technology providers to align their offerings with evolving enterprise needs. Further, partnering with industry leaders like Google, Apple, Meta, Discord, Fortnite, and Nvidia can help smaller companies better scale their metaverse offerings.
Watch full webinar for detailed implementation and partnership strategies in immersive technologies.
From training and design to customer experience, immersive technologies and the metaverse offer vast growth potential for providers and customers alike. But to stay competitive in this space, industry incumbents feel the pressure of investing in agile expansion strategies, trusted tech partners, future-proof infrastructure, and emerging growth opportunities.
Do you have the right frameworks and tools to keep up with evolving customer needs in immersive technologies?
Click Here and connect with Frost & Sullivan’s growth experts for customized growth opportunities, implementation strategies, and best practices in digital content services!
