Does Your Organization’s Cloud Communications Growth Strategy Factor in Transformative Megatrends and New Business Models?
Advancements in cloud technologies are optimizing business communications, changing how organizations and employees interact, collaborate, and connect. Traditionally, UCC systems were typically premise-based, necessitating heavy infrastructure investments and complex management. But now, innovative cloud-based solutions are fast dismantling these barriers, bringing along more flexible, cost-effective, and scalable alternatives to one-size-fits-all hosted UCC applications and services on remote servers.
For a deep dive into the cloud-connected calling ecosystem, leading providers, and industry best practices, click here and access Frost & Sullivan’s comprehensive intelligence on the subject.
Consequently, providers are striving to adapt their growth strategies and keep pace with:
- Disruptive Technologies: Integrating artificial intelligence (AI)-powered features like intelligent call routing, voice recognition, chatbots, and workflow automation, while navigating the transition from premise-based connectivity to cloud private branch exchange (PBX) platforms.
- Innovative Business Models: Developing flexible, usage-based pricing models for cloud telephony and forging strategic partnerships with third party hosts like Microsoft Teams, Cisco Webex, Zoom, and RingCentral to supercharge value-added services.
- Internal Challenges: Countering the decline in premise-based UCC revenue by developing mobile UCC applications, composable user interfaces, and comprehensive services for infrastructure/user management, amid the proliferation of bring your own carrier (BYOC) solutions.
- Transformative Megatrends: Investing in robust security measures, advanced threat detection, and encryption to protect sensitive data, while ensuring compliance with regional cybersecurity regulations amid multi-tenant cloud environments.
These forces bring forth a set of complex challenges for UCC providers, spanning security, integration with legacy systems, cost management, user adoption, and maintaining service quality. Additionally, with the barrier to entry lowered by cloud-based solutions, the provider ecosystem is becoming increasingly crowded. This necessitates robust competitive benchmarking to help providers identify and track areas of improvement, while aligning with industry standards, technology best practices, and changing customer expectations.
To read on about emerging growth opportunities in unified communications, click here and access Frost & Sullivan’s comprehensive intelligence on the subject.
How Does Competitive Benchmarking Help Forster Innovation and Growth in UCC?
As remote and hybrid work models drive the need for customized communications solutions, UCC providers feel the urgency to deliver tailored and adaptable cloud calling experiences for different user personas. This positions competitive analysis as a key enabler for growth and innovation, allowing ecosystem players to:
- Implement best practices from industry leaders, thereby minimizing communication disruptions, addressing security concerns, and investing in the right infrastructure.
- Evaluate different solution functionalities to identify best fit providers, business models, and communications partners for specific UCC needs.
- Forge strategic partnerships and coopetition initiatives for adapting to new trends, capitalizing on emerging growth opportunities, and diversifying unified communications-as-a-service (UCaaS) offerings.
- Analyze UCC competitor profiles, technology strategies, and go-to-market plans to enhance solution/service differentiation and improve industry positioning.
- Develop innovative value propositions and bundled services that address UCC whitespaces.
What benchmarking tools will you use to assess your organization’s UCC performance against top competitors?
Frost RadarTM: Your Guide to Long-Term Growth Amid the UCC Revolution
Given the advantages outlined above, Frost Radar™ emerges as an ideal tool for your organization’s competitive benchmarking endeavors. It analyzes various providers and identifies companies that are best positioned to seize emerging growth opportunities in the UCC ecosystem. Using ten qualitative and quantitative parameters, this tool assesses providers across two key indices:
- Growth Index – measuring company performance by exploring parameters like revenue growth, vision and strategy, growth pipeline, sales and customer experience, and industry penetration rates.
- Innovation Index – measuring the ability to develop products/services/solutions with a clear understanding of ecosystemic transformation by assessing factors like innovation scalability, research and development, product portfolio, megatrend leverage, and customer alignment.
Capitalizing on Competitive Growth Strategies in Cloud-Connected Calling
| Frost RadarTM: Cloud-Connected Calling Enablement, 2024 |
| Cloud-connected calling is supercharging enterprise communications by integrating carrier-grade managed voice/telephony services into third-party cloud PBX environments, thereby facilitating remote work, enhanced collaboration, and improved customer experience. Unlike conventional voice over internet protocol (VoIP) access and session initiation protocol (SIP) trunking, which require businesses to manage links to their chosen platform, cloud-connected calling is being bundled as additional session border controller (SBC) services, value-added features, or discrete calling plans. Now, through provider-managed infrastructure, user management, and automation, evolving cloud PBX ecosystems are poised to make voice services more flexible, accessible, and integrated with modern digital tools. This shift is disrupting the traditional value chain – UCaaS providers are collecting cloud application revenue, while telecom carriers are collecting revenue from public switched telephone network (PSTN) connectivity, direct inward dialing (DID), and calling plans.
Amid these headwinds, Frost & Sullivan has identified 10 providers in the Cloud-Connected Calling landscape that exhibit exceptional growth and innovation. Download this Frost RadarTM for comprehensive intelligence on these companies, spanning competitive strategies, best practices, go-to-market plans, growth/innovation metrices, technology differentiators, and strategic partnerships. How will disruptive technologies empower your IT teams to build future-proof growth pipelines leveraging cloud- connected calling? |
To know more about other growth opportunities in the UCC ecosystem, click here.
About Frost & Sullivan
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