Frost & Sullivan’s recent webinar, Maximize Success in the EV Industry — Experts Reveal 10 Pivotal Transformations Impacting Growth in 2025, offered a deep dive into the critical changes set to define the future of the electric vehicle (EV) market globally. Led by EV experts Prajyot Sathe and Dr. Jose Serras-Pereira, the session explored business strategies, the evolving electric vehicle landscape, and the essential transformations needed to drive and sustain growth in the coming years.
With 2025 marked as a milestone year for the EV industry — thanks to regulatory shifts across regions towards EV adoption and OEMs treating electric car offerings as a priority — our experts identified innovative growth strategies proactive companies are leveraging for success. Read on to learn more.
Leading Growth Experts Who Featured in the Growth Webinar:
Prajyot Sathe
Growth Expert and Associate Director,
Frost & Sullivan
Dr. Jose Serras-Pereira
Mobility Advisory – Automotive & Transportation,
Frost & Sullivan
Here’s a glimpse of key strategies and insights offered during the discussion:
Additionally, To access the free on-demand recording of this Growth Webinar, click here.
Major strategic imperatives our experts revealed during the discussion:
The Rise of Affordable Electric Vehicles
Affordability is set to be a game-changer in the EV market. With macroeconomic pressures and reduced consumer purchasing power post-pandemic, OEMs are pivoting their strategies to introduce mass-market electric vehicles under $30,000. This shift aims to bridge the affordability gap and stimulate demand, especially in price-sensitive region like Asia Pacific and India.
Key insights:
- Increasing availability of affordable EV models: Leading automakers are rolling out competitively priced electric cars, such as the Renault 5 and Fiat Panda, priced under $30,000.
- Competitive pressure from Chinese EV makers: Chinese OEMs are aggressively expanding into global markets, offering feature-rich, budget-friendly EVs—intensifying competition and accelerating innovation.
Evolving OEM Strategies for Electrification
OEMs are rethinking their EV strategies due to an uptick in emission policies. The push for CO2 compliance, particularly in Europe, is prompting automakers to introduce more electric models and realign their portfolios.
Key insights:
- OEMs expanding their Luxury EV offerings: Premium automakers, like Mercedes and Audi, are integrating EVs into their traditional lineups, moving beyond high-end models to cater to a broader audience.
- Mass-market OEMs leveling the playing field: Budget-friendly automakers are now offering luxury-level features in affordable EVs, challenging traditional luxury brands and reshaping consumer preferences.
How are you enhancing your growth strategy to maximize success in the global EV industry? To learn more, click here to explore our comprehensive analysis on the EV industry.
Innovative Business Models for Electric Vehicles
Automakers are rethinking traditional revenue strategies by exploring innovative ways to monetize EV adoption.
- Battery-as-a-Service (BaaS): Already tested by companies like Nio in China, this approach allows vehicle owner to leverage batteries without worrying about maintenance and durability, particularly for fleets and commercial EVs.
- Features on Demand: Across their EV models, OEMs are monetizing software-defined vehicle (SDV) features—like advanced driver assistance systems (ADAS) and connectivity—tailored to regional consumer preferences.
Expert’s Corner
“Most OEMs are now focusing on revising milestones and electrification targets, keeping in mind the current market conditions. The revision of milestones will include delayed 100% electrification and focus on introducing mass market/affordable EVs.” – Prajyot Sathe, Growth Expert and Associate Director, Frost & Sullivan
Investment in Battery R&D and Partnerships
Investment in battery research and partnerships is increasing as automakers seek to secure supply chains and accelerate innovation.
- OEM-Led Innovations: Automakers are focusing heavily on R&D, with some allocating up to 40–50% of their electrification budgets to battery tech development.
- Collaborative Ecosystem: Joint ventures between battery and vehicle manufacturers are on the rise, ensuring localized battery production to meet growing EV demand.
Ready to drive a leading strategy in the global electric vehicles market to unlock competitive growth?
To access the free on-demand recording of this Growth Webinar, click here.
Additionally, click here to explore our comprehensive Growth Analysis on the EV industry.
