Immersive technologies, personalization, and automation are spurring a wave of change in the digital content services ecosystem. Moreover, advancements in artificial intelligence (AI), edge computing, extended reality (XR), and 5G, are intensifying the need for embedding new digital functionalities across conventional workflows in healthcare, manufacturing, retail, automotive mobility, entertainment, and marketing. But plagued by the complexities of integrating new technologies, businesses are grappling to improve customer experience and maximize data security as they expand their online presence.
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Further, new developments on the following fronts are poised to help providers drive growth in tomorrow’s digital-first economy:
- Immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR) for delivering more engaging and interactive user experiences.
- Content, campaign and channel personalization leveraging AI and machine learning (ML).
- Automation, chatbots, and virtual assistants for streamlining workflows, enhancing customer support, and minimizing human intervention for repetitive tasks.
- Digital security for protecting data from unauthorized access, piracy, and leeching leveraging advanced cybersecurity protocols.
- Sustainability-focused solutions for optimizing energy consumption and operational costs throughout the technology stack.
Key Growth Opportunities in Digital Content Services
To guide business leaders with actionable intelligence that maximizes innovation amid this transformation, Frost & Sullivan has launched a series of Think Tanks on Digital Content Services. These bring together cross-functional experts to identify new opportunities, navigate growth challenges, and implement disruptive technologies, while unlocking robust strategies for competitive differentiation. Here are some promising opportunities our recent Think Tanks have uncovered:
- Leveraging Advancements in XR to Deliver Immersive Healthcare: Traditional healthcare planning methods expose gaps in communication, impacting both healthcare professionals and patients. Further, current surgical planning workflows are time-consuming and complex. This positions medical VR for training and education as a key enabling technology for future generations of healthcare professionals, surgeons, and residents. Although still in its early stages, the medical VR industry is set for rapid growth fueled by the digitalization of healthcare and telemedicine.
- Harnessing Edge Strategies in Content Delivery Networks (CDNs): As businesses accelerate their digital transformation efforts, CDNs are proving to be crucial for managing websites, data-heavy applications, video streaming, and online services. Further, the demand for efficient data flow is prompting companies to adopt distributed edge architectures for reducing network latency and enabling real-time processing. Consequently, providers feel the pressure to develop multifaceted, hybrid business models that cater to diverse industries and expand services around new networking needs.
To explore strategic imperatives, growth opportunities, and best practices in digital content services, click here.
To explore other growth opportunities in digital content services, click here.
