The face of the market is changing as larger companies acquire smaller developers that created the MWM category, finds Frost & Sullivan
The mobile workforce management (MWM) market in North America is a dynamic one, displaying immense potential on a number of fronts. The sector is accelerated by mergers and acquisitions, new end-user markets, and cutting-edge technologies.
New analysis from Frost & Sullivan, Analysis of the North American Mobile Workforce Management Market (https://www.frost.com/ne8b), estimates annual prepackaged MWM revenues to escalate to $2.7 billion by 2019.
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“With today’s businesses and consumers demanding better, faster performance from field service organizations, the pressure to excel is generating interest in mobile technology, especially MWM applications,” said Frost & Sullivan Mobile Enterprise Industry Director Jeanine Sterling. “MWM is finding its way into the market at a somewhat slower capacity than vendors would like, however, actual results in the field and the money being devoted to creating and promoting novel MWM capabilities should act as strong growth drivers.”
This is a market in transition, with larger late-entry software vendors acquiring smaller mobile-first app developers that created this MWM category over a decade ago. Such acquisitions have led to wider promotion of MWM and its benefits, as well as to a possibly disruptive shift in channel and technology alliances. Furthermore, large, well-capitalized participants are funding and building innovative capabilities – such as artificial intelligence, 3D visualization, and augmented reality – that could give rise to new markets and new revenue streams.
While a number of factors are working to propel the market forward, customers are proceeding cautiously due to concerns around costs and data security. In addition, many customers do not possess the internal resources and expertise to suitably manage and maintain advanced MWM solutions. To counter this, MWM providers can offer cloud-based solutions that allow any business with service workers in the field to start at a slower rate, and scale up at their own speed.
“Moving MWM to the cloud can neutralize customer misgivings regarding affordability and day-to-day management,” added Sterling. “The good news is that once organizations try these apps, they tend to be very satisfied with the results and eager to expand MWM deployments.”
Finally, MWM solution providers must recognize that this is not a ‘go it alone’ industry. Partnering with top-tier technology and distribution partners will help them stay at the cutting edge of technology and reach more customers in the North American market.
Analysis of the North American Mobile Workforce Management Market is part of the Mobile & Wireless Communications (https://ww3.frost.com/research/industry/information-communications-technologies/mobile-wireless-communications) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Smartphone and Mobile Operating Systems (OS) Markets, Integrated Mobile Resource Management Platforms, and North American Mobile Enterprise Applications. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
